Home  »  Privacy Policy

Privacy Policy


Effective Date: 14th November 2024

SEVENTY SEVEN ENTERTAINMENT PVT LIMITED (“SEVENTY SEVEN”, “we”, “us” or “our”) takes your privacy seriously and recognizes the importance of the Personal Data of our users (“you” or “your”). This Privacy Policy describes our practices, including your choices, regarding the collection, use, and disclosure of certain information including your Personal Data (described below), by SEVENTY SEVEN in connection with your use of our Services via the Seventy Seven Website or when you otherwise interact with us or receive communication from us.

By viewing any Content or otherwise using our Services, whether you are a User or a visitor who has not subscribed to or registered for our Services, you consent to the collection and use of information from or about you as explained in this Privacy Policy. If you do not consent to the collection and use of information from or about you, in accordance with this Privacy Policy, then you may not use our Services.

All capitalized terms have their definition in Seventy Seven’s Terms of Service located on this Website unless otherwise noted here.

If you, at any time, have any questions about this Privacy Policy or our practices, cookies or similar technologies, please contact our Data Protection Officer / Privacy Officer by email at legal@7ty7.com

Personal Information

Under India’s The Digital Personal Data Protection Act 2023 (the “DPDPA”), “Personal Data” means “any data about an individual who is identifiable by or in relation to such data.”

Seventy Seven may collect the following information from or about you, including Personal Data, from the following sources:

1.1. Information you provide to us:

We collect the information you provide to us. When you use our Services including the creation of your own account (when permitted), you must provide your information including Personal Data such as your name, email address, credit card or other payment method information, address, ZIP code, characteristics such as your age (birth date) and gender, social media information, biometrics, etc., which may be collected by us through your voluntary submission.

1.2. Information we collect automatically:

When you interact with us through the Seventy Seven Website, we may receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. We may store such information itself or such information may be included in databases owned and maintained by us or our affiliates, agents, or service providers. The Seventy Seven Website may use such information and pool it with other information to track, for example, the total number of visitors to the Seventy Seven Website, the number of visitors to each page, the domain names of our visitors' Internet service providers, and how our users use and interact with our Services. Also, in an ongoing effort to better understand and serve the Users of our Services, we may conduct research on our user demographics, interests, and behavior based on Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis. We may share such non-identifiable and aggregate data with our affiliates, agents, service providers, and business partners, but this type of non-identifiable and aggregate information does not identify you personally. We may also disclose aggregated user statistics to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes. However, if we combine or connect such non-identifiable or aggregated data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.

1.3. Account and profile data from third-party services:

If you choose to log-in, access, or otherwise connect to our Services, or contact us through a third-party service, we may, for example, collect identifiers including your user ID and username associated with that service, as well as any information you make public using that service. We may also collect information you have authorized the service to share with us, such as your user ID, billing information, public profile information, email address, birthday, pages you have “liked,” and other account and profile data.

1.4. Information from third-party sources:

We may also collect certain of your Personal Data from third-party sources, including our affiliates, marketing partners, analytics providers such as Google Analytics, advertisers, payment processors to evaluate use of the Services or help administer the Services. The information we collect from these third-party sources may include information (whether identifiable, de-identified, or anonymous, and whether collected online or offline) about your interests, demographic data, purchasing behavior, and your activities online (such as websites visited and advertisements viewed), payment processing, and other billing-related matters.

We collect only relevant and minimal Personal Data limited to what is necessary in relation to the purposes for which they are collected and processed. In this regard, you agree to provide only true, accurate, current, and complete information about yourself.

2. How do we use your information?

2.1. Use in General

We use the information we collect from or about you for the following purposes:

  • Providing of Services, based on your contractual relations with us;
  • Contacting and communicating with you, including for promotions, updates, and notifications;
  • Customizing the Content and advertisement you view and evaluating how well the Content and advertising perform;
  • Identifying Content you share;
  • Administering surveys, contests, and other promotional activities or events;
  • Sending you information and prizes for campaigns and events;
  • Customizing recommendations based on your most visited webpages and additional content tailored to your interests;
  • Operating and optimizing our Services, such as by conducting analytics and research;
  • Detecting security incidents, preventing potentially fraudulent, illegal or harmful activities, and otherwise enforcing our Terms of Use and other policies;
  • Protecting your and our rights and complying with legal obligations;
  • Other uses in accordance with our Terms of Service; and
  • Any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.

2.2. Use of Payment Information

We use payment information, such as credit card numbers and billing ZIP code, and commercial information, when a User makes payment.

2.3. Use of Precise Location Data

In order to access certain Services from your computer or mobile device, you may be required to share your device’s precise location data (e.g., latitude and longitude) with us. This data may also be used to tailor advertising to you based on your location.

2.4. Use of Aggregate or De-Identified Information

In addition to the individual data use described in this Privacy Policy, we may aggregate information about you and other individuals together, or otherwise “de-identify” the information about you (which means that the information does not directly or indirectly identify you). We may use information in these forms for any legitimate business purpose, including for research and analysis, administration of our Services, advertising, and promotional purposes.

3. How we share the information we collect with third parties?

3.1. Service Providers

We may share information with vendors, consultants, and other service providers (including advertisers) who need access to such information to carry out work for us. The service provider’s use of personal data will be subject to appropriate confidentiality and security measures.

3.2. To comply with the law

We may share information in response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, legal process or governmental request, including, but not limited to, meeting national security or law enforcement requirements. To the extent the law allows it, we will attempt to provide you with prior notice before disclosing your information in response to such a request.

3.3. In an emergency

We may share information if we believe it's necessary to prevent imminent and serious bodily harm to a person.

3.4. With our affiliates

We may share information between and among Seventy Seven, and any of our parents, affiliates, subsidiaries, and other companies under common control and ownership.

3.5. With your consent

In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

3.6. To enforce our policies and rights

We may share information if we believe your actions are inconsistent with our user agreements, rules, or other Seventy Seven policies, or to protect the rights, property, and safety of ourselves and others.

3.7. Other parties in connection with transactions

We may disclose your information to a third party as part of an actual or planned merger or transfer, acquisition or sale, or in the event of a bankruptcy.

3.8. With linked services

The Service may provide the ability to connect to other websites, devices, apps and other features, which may operate independently from us and may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked website, device, app or other feature is not owned or controlled by us, we are not responsible for its content, use or privacy practices.

3.9. Aggregated or de-identified information

We may share information about you that has been aggregated or anonymized such that it cannot reasonably be used to identify you.

4. Our use of cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Seventy Seven uses cookies to help Seventy Seven identify and track visitors, their usage of the Seventy Seven Website and access preferences. Seventy Seven’s visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Seventy Seven Website with the drawback that certain features of Seventy Seven Website may not function properly without the aid of cookies.

We may monitor and record communications with you (such as telephone conversations and emails) for the purpose of quality assurance, training, fraud prevention and compliance.

5. What are your rights?

We are based in India, we may process and store information on servers located in India and/or on servers and equipment located in other countries depending on a variety of factors, including the locations of our users. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to India and other countries.

To this end and in compliance with the obligations set out in various regulations, your rights in relation to your information will include the following:

5.1. Rights which may be available to you as per DPDPA, if you are domiciled in INDIA

  • Right to access information about personal data (Clause 11): You can:
    • request a summary of personal data which is being processed and the processing activities undertaken with respect to such personal data;
    • request the identities of all other Data Fiduciaries and Data Processors with whom the personal data has been shared, along with a description of the personal data so shared;
    • request for any other information related to the personal data.
  • Right to correction and erasure of personal data (Clause 12): You have the right to correction, completion, updating and erasure of personal data.
  • Right to Grievance Redressal (Clause 13): You shall have the right to have readily available means of grievance redressal, by addressing an email to our Data Protection Officer on legal@7ty7.com.

5.2. Rights which may be available to you as per Data Protection Act (PDPA) if you are domiciled in Singapore and otherwise (except EU region and California)

  • Right to withdraw consent: You may tell us to stop collecting, using or disclosing your personal data. The organisation should inform you of the likely consequences of your withdrawal before processing the request. However, the organisation is not required to delete or destroy your personal data and may retain it for as long as there are business or legal needs.
  • Request access to your Personal Data: You may request to see the Personal Data that we hold about you. You can also check how your Personal Data has or may have been used or disclosed in the past year. Do note that we may levy an administrative fee for each access request or reject the request if it is considered frivolous. We also cannot grant access if giving you the Personal Data could:
    • Cause immediate or serious harm to your safety or physical/mental health;
    • Threaten the safety or physical/mental health of someone else;
    • Reveal someone else’s personal data;
    • Reveal the identity of the person who provided your personal data;
    • Be contrary to the national interest.
  • Request correction of the Personal Data that we hold about you: You may request to correct an error or omission in your personal data that we hold about you. Unless we have a valid reason not to make the correction, we will correct the data and send it to organisations which have received it in the past year; or if you agree, only to specific organisations to which the Personal Data was disclosed.
  • Right to opt-out: You can opt-out of the collection and/or handling of your Personal Data for purposes such as receiving marketing and promotional material from Seventy Seven. You can do so at any time by choosing to unsubscribe from electronically-received publications or by contacting Seventy Seven via email to legal@7ty7.com. If you opt out as mentioned above, you will no longer receive any communications from us in relation to these marketing and promotional offers but you will continue to receive communications from us relating to your membership obligations and rights.

5.3. Rights / additional rights which may be available to you as per The General Data Protection Regulation (GDPR) if you are domiciled in the EU region

  • Right to withdraw consent (Article 7 GDPR): This right provides you with the ability to withdraw a previously given consent for processing of your personal data for a purpose. The request would then require us to stop the processing of the said personal data that was based on the consent provided earlier.
  • Right to information (Article 13 GDPR): This right provides you with the ability to ask us for information about what Personal Data about you is being processed and the rationale for such processing.
  • Right to access (Article 15 GDPR): You can ask us for confirmation that Personal Data concerning you is or is not processed. You can, if it is processed, ask for access to the said personal data information as well as ask for information related to the treatment, the recipients, the period of conservation.
  • Right to rectification (Article 16 GDPR): This right provides you with the ability to ask for modifications to your personal data in case you believe that your Personal Data is not up to date or accurate.
  • Right to be forgotten (Article 17 GDPR): Also known as right to erasure, this right provides you with the ability to ask for the deletion of your data. It is important to note that this is not an absolute right, and depends on your retention schedule and retention period in line with other applicable laws.
  • Right to object (Article 18 GDPR): This right provides you with the ability to object to the processing of your personal data. Normally, this would be the same as the right to withdraw consent, if consent was appropriately requested and no processing other than legitimate purposes is being conducted. However, a specific scenario would be when you ask that your personal data should not be processed for certain purposes while a legal dispute is ongoing in court.
  • Right for data portability (Article 20 GDPR): This right provides you with the ability to ask for transfer of your personal data. As part of such request, you may ask for your personal data to be provided back (to you) or transferred to another controller. When doing so, the personal data can be provided or transferred in a machine-readable electronic format.
  • Right to object to automated processing (Article 21 GDPR): This right provides you with the ability to object to a decision based on automated processing. Using this right, you may ask for your specific request to be reviewed manually, because you believe that automated processing of your data may not consider your unique situation.

5.4. Rights / additional rights which may be available to you in regard to your personal information as per The California Consumer Privacy Act (CCPA) if you are domiciled in California

  • Right to request information (Article 1798.100 and 1798.115 CCPA): This right provides you with the ability to request for the categories of your personal information and the specific pieces of your personal information that we may have collected.
  • Right of deletion (Article 1798.105 CCPA): This right provides you with the ability to request us to delete any personal information related to you.
  • Facilitation of rights request (Article 1798.130 CCPA): This right provides you with the ability to request a copy of the specific personal information collected about you during the past 12 months.
  • Right to equal services and prices (Article 1798.125 CCPA): We will not discriminate against you for the exercise of these rights.

6. Period of retention

Personal Data provided by you will be retained and stored as long as the purpose for which the data was required continues, unless you request that we remove your Personal Data in exercise of your rights. Thereafter, we will destroy or delete the information, or remove the means by which the data can be associated with you, unless its retention is required to satisfy legal, regulatory, accounting or other business requirements or to protect our interests. We will however periodically review the data we hold, and erase or anonymise it when we no longer need it.

7. Privacy of children

If you are an individual who is less than 18 years old (“Child” or “Children”), please do not send us any information or your personal data / information. We do not knowingly collect nor do we wish to collect and personally identifiable information or other user information from Children. In the event that we learn we have collected any personal information from a Child, we will delete the information from our database and terminate the corresponding account, if any.

8. Security Of Your Personal Information

We strive to maintain the safety of your Personal Data. Any payment transactions will be encrypted using SSL technology. Unfortunately, no internet-based service is completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Seventy Seven Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

9. Changes to our Privacy Policy

Although most changes are likely to be minor, Seventy Seven may change its Privacy Policy from time to time, and in Seventy Seven’s sole discretion. Seventy Seven encourages you to frequently check this page for any changes to its Privacy Policy to which you are bound. Your continued use of this Site after any change in this Privacy Policy will constitute your acceptance of such change. If we do so, we will either notify you via e-mail or post the changes to this Privacy Policy on the Site and update the “Last Updated” date at the top of this Policy as the effective date of change. However, any changes will not apply retrospectively.

10. Governing law and dispute resolution

Irrespective of the country from which you access or use the Site or our Services, to the extent permitted by law, this Privacy Policy shall be governed in accordance with the laws of INDIA without regard to choice or conflicts of law principles, and you hereby agree to submit to the exclusive jurisdiction of the courts of Mumbai, India to resolve any claims or disputes which may arise in connection with this Privacy Policy.

Any disputes concerning this Privacy Policy and claims concerning breach or inadequacy of Personal Data protection raised by an individual domiciled in Singapore, EU or US will be dealt with in accordance (to the maximum permissible extent) with the PDPA, GDPR or the CCPA (as may be applicable). However, if an individual is domiciled outside of India, Singapore, EU or US, we will work with the appropriate regulatory authorities, including local data protection authorities, to resolve any disputes / complaints regarding the transfer of your data that we cannot resolve with you directly.

11. Questions or Feedback

If you have any questions about this Privacy Policy or any other queries in relation to how we manage, protect and/or process your personal information, please contact our Data Protection Officer at legal@7ty7.com.

12. Data Protection Officer

You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data protection policies and procedures, or if you wish to make any request, in the following manner:

  • Data Protection Officer: Seventy Seven Entertainment Pvt Limited
  • Location: Mumbai
  • Email: legal@7ty7.com