What is AI and how does it impact the event industry

What is Artificial Intelligence?
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines and computer systems. These processes include learning, reasoning and self-correction abilities. Some applications of AI include expert systems, speech recognition abilities. Back in the 1950s if a human had to carry out any task, he/ she had to apply intelligence to accomplish it, whereas the machine or a program would just perform the task. And that was AI for them!

On the other hand, the entire tech world is debating how much of an influence AI is going to have as it will be shaping our future. From using smartphones, surfing the internet, using the navigation or any streaming services, Artificial Intelligence is definitely affecting our decisions and our lifestyles today.
Let us see how AI is impacting the EVENT INDUSTRY today –

1. SOPHISTICATED & TARGETED MARKETING
Artificial Intelligence has boosted marketing in many ways. Getting the right kind of audience to the event has become much more convenient today. AI influences big data on their potential clients. They use this as the driving force behind their marketing campaigns and social media strategies. It will also make the necessary tweaks to optimize their efforts. Information on their respective demographic lets them create more ads and user-defined messaging for different audiences. Event agencies can use AI to promote their events and sell registration packages to exhibitors.

2. AI-POWERED EVENT APPS FOR PERSONALIZED ATTENDEE EXPERIENCE
Curating customized attendee experience will revolutionize the way we utilize AI. You might have the most incredible content and business opportunities, but your attendees and exhibitors may not really know which one to attend and who they should meet. An AI-powered application can change the way people experience events. The right application can target the right kind of audience and hence the attendee will feel like the event has been curated according to their individual preferences. This type of intelligent matchmaking will create a great attendee experience and also work brilliantly when it comes to pitching to clients.

3. CHATBOTS FOR EVENT SUPPORT
Chatbots are AI software that can stimulate conversations with a user in a natural language through messaging applications, websites, mobile apps, or through the telephone. They combine the human touch with the efficiency of a robot. They stimulate real-life conversations which help a huge deal. The biggest advantage of chatbots is they can work round the clock and at a very faster rate than humans! So it’s a major win for any event agency.

4. FACIAL RECOGNITION
Artificial intelligence helps you immensely at big events! Security and safety are the biggest concerns when it comes to events and it plays a very big role in maintaining these two. It identifies and verifies a person by extracting and comparing selected facial features from a digital image or a video frame to a face database. Facial recognition is already trending with smartphone technology. With regards to events, AI helps in the self-check-in booths where the attendees scan and register their badges in no time. AI not only makes it easier but also saves a lot of your time.

There is no denying that Artificial Intelligence (AI) will create a great impact on all future events. The way we design, plan and run events is going to change drastically. Because of such advanced technological tools both our work and attendees’ experiences will elevate greatly. So, sooner you stay on top of the trend the better the attendees’ experiences will be. Take advantage, incorporate artificial intelligence and continue to create such unique experiences for your attendees.