The Ultimate Game Changer: The Power Of Storytelling In Events

Renowned author and story consultant Robert McKee famously stated: “Storytelling is the most powerful way to put ideas into the world today.” And this quote makes perfect sense considering the fact we live in an ever-evolving technological and digital space today. It is the best way to generate ideas to the attendees. It has the power to sell concepts and ideas, expect the desired results, correspond and influence the consumers.

Stories have always played a pivotal role in our teachings and learnings. “What would J.K.Rowling be without a whiff of magic & inherent creative power?” In this modern age era, Harry Potter creator is one of the best storytellers. And how does storytelling help in events, if you may ask. Or does it really affect our way of events? The answer is “Definite Yes”.
Everything is created twice, first in mind and then in reality. Just like that, storytelling plays with your mind and leads you into reality. Storytelling essentially means communicating what your brand really identifies with or stands for. It helps the attendee not only think but feel. It can be done visually, orally or in written communication. The story is what builds throughout the event and acts like the hero of the event.

This article helps you tap storytelling in an interesting way that grabs the attendee’s attention. Here are a few strategies that can help you at your next event to activate attendees:

1) Escape Reality:
Stories help us connect by entrusting with imagination. They help us escape our current scenario and turn it into something else. Events these days carry that story format throughout. And what’s better than visual escapes and presentations than the usual. They say “Human brain grasp visuals 10x more than a text”. And we don’t really doubt that. What’s better than a virtual world to connect with the audience and give them beyond more. Visual Storytelling has been really popular these days and still plays a very important role in today’s time. Opportunities have grown tremendously with mediums like Facebook, Instagram and Snapchat with formats like photos, videos and Virtual Realities to name a few.

2) De-Clutter:
Keep the storyline simple. Storytelling doesn’t really mean to weave their attendees to an illusion. Storytelling has a clear significance in any event’s success. It helps you hold a brands presence and most importantly its purpose. Nobody likes to hear a story if it doesn’t resonate with them. So avoid off tracking. Be precise. Stick to the vision. Keep it crystal clear. Deliver as needed. The clearer you are as to what you want, the better the results will be. So set a goal and accomplish it.

3) Engage The Audience:
Human brains get excited and neurologically connected with the storytellers when they hear a fascinating story. It creates this magic which casts for more. We are likely to relate more to the story if we have experienced it or lived it through such stories and experiences. The best way to persuade and engage the attendees is this very technique to keep it relatable. Only then will you have the liberty to steer them in any possible way which will drive growth. Keep them locked and in your palms. And see the change it brings about.

4) Better Focus And Recall:
In order to build trust and focus, storytelling has to be gripping. Only then will it have a desire to recall and sustain attention. To create an impression it is ideal to keep the attendees hooked onto their seats. It’s far better and easier to remember a story than factual information. Human brains are wired to clutch onto stories than some mere piece of information. Craft your story just the way an author would write a novel. Increased engagement, a great brand recall will lead to loyal attendees.

This is the power of storytelling. It goes beyond the confines of the event. It gives them a reason to care about and therefore apprehends your message and vision. Build through your content, keep it engaging and leave them wanting for more. Good stories stay longer with people and that’s all they should be talking about!!

So, what’s your story?