4 steps to follow while designing a perfect video marketing plan

A video creates twice the attraction and buzz towards an image and four times to the text posts. Video marketing in 2018 scored a whopping figure of 94% in terms of delivering impactful and effective communication at events. From pre-event promotions to on-ground coverage to post-event messaging, video marketing is serving as the perfect tool for clients for generating productive content through ground-breaking techniques and state-of-the-art storytelling. However, with innovations happening at the touch of a click, it is very important to stay updated with the trends. Video marketing isn’t just about cluttering your customers with a series of videos but rather derive a perfect plan or a campaign that delivers optimum results. This article covers a step by step process towards using video marketing to its best utilization.

1. Understand the scope of video marketing in the future:
Last year saw brands gaining the knack towards using effective video marketing for promoting their event’s communication. With a solid rise in visual communication, video marketing through effective and crisp storytelling serves as an ideal method for kick-starting your campaign. Trends like video-based online challenges, boomerang videos, slow motion and square box videos cumulated the maximum amount of traffic on social media platforms. Understand what’s trending on virtual spaces and curate communication centred on achieving maximum lead generation.

2. Know the type of videos that will work for you:
Whether you are a newbie in your industry or an established bigwig, the type of visual communication will play a pivotal role in orchestrating the ideology of your target audience. While every brand has a certain style and taste for directing their messaging, there is always room for innovation that will give them an edge over its competitors. To do that, your video marketing must go through the following 4 checkpoints that will help your communication stay fresh in the minds of your target audience, throughout.
a. Shoot a perfect action-triggering launch video along with necessary details
b. Create a thought-stirring event announcement video film
c. Answer all common queries before they question it at the event
d. Never miss out on making an awe-inspiring ‘After Movie’ or a ‘Thank you’ video

3. Every video conveys a story:
Your event video is nothing but a visual representation of the vision you carry for your brand. To stand out and cross out the ordinary, ensure you build a proper and innovative storyboard in the pre-planning. Know the necessary shots you will have to capture and never miss out on the minutest of details. Once your reel is ready, put on your creative caps and let the wings of imaginative and creative storytelling fly high, all of this with your brand’s or event’s call to action.

4. Build the perfect video promotion strategy:
Every social media platform is designed to serve a specific type of communication. Keeping that in context, it is extremely important to upload your content with a clear understanding of the dynamics of the platform. While handles like Facebook and Instagram are apt for building a community of followers through experiential videos, handles like Twitter, LinkedIn and others of that nature should be more focused towards hyperlink based ones which lead to sales generation. In all, try understanding the algorithm of each and every platform’s functionality and derive a communication plan, accordingly.

Video marketing is surely in its infant stage at the moment, but with the rise of experiential advertising, viewers are rapidly shifting their interests towards a scenario where they like to see a glimpse of what they can see in advance, and a moving visual makes more impact than stills, every single time.