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Aditya Mehra is one of the Founder-Directors at Seventy Seven Entertainment Pvt. Ltd. After a stint working with some of the best advertising agencies in India, he decided to get into the ever-challenging field of event management. The overarching belt of management and the overseeing of key accounts are his main domain of responsibility. His passion for technology also enables him to play a key role in production and his technical know-how transforms events on paper into events in action.