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As an agency we identified masses at particular locations and routed the direction, for the movement of the canter along with promoters. The Canter would begin and end everyday from IIFL Branches at 09:30 am and 06:30 pm respectively. Promoters would move along with the canter collecting data. There was audio that was played along with the movement of the canter in order to grab the attention of the people around and create brand presence. The outcome included lead generation and brand recall.

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