It’s clear that 2019 is going to be a huge year for the creative industry! A recent report on 2019 event trends shows that events are far more effective for achieving business goals than ever before. The creative industry is already stepping into the future with certain innovations on their way. Event technology has developed by leaps and bounds in the past few years. Events are now quite a tech-driven affair. What's more, there are a number of emerging strategies and technologies that stand to take the events industry to new frontiers.
Certain event trends are bound to stay while some will see major changes. Here are our predictions that will influence the creative industry in 2019:
1. User-generated Content:
Back in the day, events used to be an enclosed occasion wherein only those who’d attend would enjoy it or know about it. In the digital age now, people living on the internet too can be a part of it. That means organisers don’t need to depend on just one kind of audience. User-generated content is basically when consumers post content about the specific brand or company across social media. According to the research, when users are exposed to a mixture of UGC and professional content, engagement can increase by up to 28%, taking the burden off event organizers. Audiences have now become more sceptical and prefer to give heed to peers’ opinion and experiences. This way it creates more engagement and brand exposure.
2. Immersive Experiences:
Technology is the creative industry’s second skin; what seemed impossible a decade ago has turned to easily thinkable and doable now. Event technology definitely is no exception. From virtual reality to drones to artificial intelligence, event planners have been finding lot of amazing ways to leverage different technologies to create interactive experiences while ensuring attendees stay connected to the event. Event professionals are now putting more effort to create mesmerizing experiences for the crowd.
3. Forming ‘Real Connections’:
Despite so many ground-breaking technological advancements, there is a need for bringing people closer to make deeper connections. 2019 will see a lot of advancements in terms of executing both tech and human collaborations. This can be possible by helping the audience connect through various means like behind-the-scenes tours, gadget run-throughs, one-on-one interviews, etc. The real execution of combining technology and audience will be the next big thing.
4. Live Broadcasts:
Live streaming of events on the internet is not a new trend; it has lived for quite a few years now. With the omnipresence of the internet, live streaming has evolved into a formidable tool now. Live broadcasts add a new dimension to the event since it garners farther reach and engages a much bigger audience than expected. According to the latest research by Facebook, users on the world’s largest social network watch live videos 3 times longer than posted videos. Live broadcasts also receive 10 times more engagement through shares, comments and likes on that post.
While each trend brings a unique point-of-view to the table, you’ll see a lot of themes around artificial intelligence, audience experience and personalization. What is indubitable is that 2019 will be the year of experiences! From live broadcasts to AR to UGC, event planners will incorporate these trends to establish a long and ever-lasting relationship between the brand and the audience.