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Project Management for Event Planners

April 5, 2018

Event planning clubbed with project management can be a difficult task, altogether.
While project management is a process well defined and flows from one step to the next in a methodical manner. Event management on the other hand is tumultuous in nature with the ever-evolving scheduling, designing and implementation. However, we are aware that Project Management is a pivotal tool for the event planners and its methodologies are an asset for the Event Management.

So how we do we understand this better? Following our topic, we have listed down some steps an event planner should follow in order to meet with its goals! I.e. manage the project in the most efficient way for the event to be successful.

Step 1: Define your Project:
“Go out in the woods, go out. If you don't go out in the woods nothing will ever happen and your life will never begin.” -Clarissa Pinkola Esté
The process starts with defining a project and gaining approval to begin working. Approach the issue carefully and determine the best possible ways to deal with the prospects requirements. Once you understand what your event is about, it’s easier to define it and make things possible for it!

Step 2: Develop your Project:
Review the parameters and begin with brainstorming options for venue while understanding the budget requirements. List every aspect needed for the event down in a detailed way: The reason of the event being held, the message it wants to send out, possible ways of gaining efficiency out of it, various recommendations and responses related to the event’s initial stages by the client. And, of course research of the target audience, marketing campaigns, along with a USP that you will add to the event.

Step 3: The Stage of Execution:
Here is where the project really departs from event planning to event execution. The execution process is nothing but a series of anticipated steps that hover through until each deliverable is completed. With event planning, the execution phase is where all the planning will finally turn into reality, make sure it’s brilliantly crafted, better than the way you pitched it, and just the way you planned it.

Step 4: Keep a Track of your progress:
As you work through the execution process, keep a constant check and monitor every step. Make sure things are under control and ensure results keep up with the expectations. Make sure all types of risks are calculated and in case any unfortunate circumstance takes place, you are always prepared with a backup. This allows a project manager to have a good understanding of the event and finally achieve success.

Project Management plays a major role in the event industry’s present and future. And a tool like this will only prove to be beneficial for the industry to grow bigger and better!