Winston Churchill once said, “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” –And if you are an event planner you surely are going to agree to this.
As an event planner, you might have obviously put your best foot forward and might have maneuvered your best ideas and skills to put forward the execution for your client. But do you think that you lived upto your client's expectations? Were the lights and sounds working well for the client? Did they enjoy the food provided by the catering services? So just to learn about these small expectations and needs of your target market, you need to know the client's feedback.
Feedback is one important thing in any business that you own or the business that you do. It helps you to improve your future business plans and marketing strategies. Through curated post-event surveys, you can get to know what the client's view of the event was. Surveys post-event are usually given out to get the most meaningful response to know if your team's efforts were successful from the attendees' perspective.
Event feedback must be given right after the event is ended, to ensure there are many people participating and rating their experience at the event. The only reason to do this is that the experience that they got was still fresh in their minds. The only thing that matters the most is to know if the event attendees found value in the event, to know whether the event was worth their time and resources which they invested and also if the attendees would be a part of the event, again.
In this digital age, there are many who prefer to use and give out an online survey. Conducting a small survey online will help you get the response faster and would also handy for event attendees as well. The survey that you would conduct would also be short containing about ten questions. To make it easy for the event attendees, you can use only one or two open-ended questions.
Here are few questions which you can ask when you make your next post-event survey:
• How would you rate the overall outcome of this event?
• How much would you rate the proficiency of the event staff?
• Do such events help in increasing visibility for the company?
• Did you get an opportunity for networking with other attendees?
• What could the event organizers have done differently?
• Compared to other similar events you have attended, how does this event compare?
• Can the information you gathered from this session be applied to your business?
Feedback from your attendees makes your future events better each time. One can also use feedback to check what works and plan accordingly. By simply listening to the people who experienced your event, you can become a great event planner someday.