Long-form articles, short blogs, listicles, GIFs are all good, but there is a reason why YouTube is the second most popular search engine. From the traditional mode of television commercials back in the 1960s, we have moved on to Snapchat, Vimeo, Facebook Live and more. It is high time videos become the newest addition to your promotion toolbox, if they aren’t yet.
We bring to you super 7 reasons why a video works wonders for your content marketing plan.
1.Video boosts conversions and sales
Getting to the heart of the matter right at the start, videos can make you some good money. Regardless of the category that a product video is marketed under, a video can increase conversions by 80% when placed on the landing page. Videos have the innate power to convert views into sales. Studies have shown that as many as 74% users who viewed an explainer video went on to buy the product. And, if you put a thought to it, the success that a video enjoys is not surprising, because vision is after all our most dominant sense. Simple, yet interesting, pictures can spell magic for a business; imagine the effect moving pictures can have.
2. Videos generate great ROI
Going back to the opening line of the earlier point – yes, take a moment to revisit it – videos provide good return on investment. Video production is surely not easy and, more importantly, not cheap, but it is a smart investment that can pay off big time. What’s more? With the popularity that videos enjoy, online video editing tools are constantly improving and becoming more affordable. Moreover, videos need not always be glitzy, super awesome and perfect, looks-wise; content matters much more. Here is some ‘food’ for thought: a video is like a pizza; even if it’s just ok, it’s pretty good.
3. Videos build trust
A long-term relationship with customers is like a prized possession, which is deeply rooted in trust. And trust is the foundation of conversions and sales. But barring the financial aspect, building trust should anyway be a goal when it comes to content marketing. The key is to provide a sufficient amount of right information and stop overselling you product. Let the information lure the customer to the product, and let the customer become your marketing force through word of mouth. A video helps you achieve all this.
4. Video appeals to mobile users
Recent studies suggest that nearly 50% of all video content is viewed on mobile devices. Simply put, video and mobile go hand in hand. Needless to say, we get a lot of things done on our 5.5-inch screens, everything from booking a table at the restaurant to binge watching our favourite series. And with the number of smartphone users increasing day-by-day, the audience size also keeps getting bigger. Studies also show that smartphone users are twice as likely than TV viewers and 1.4 times more likely than desktop users to watch videos and develop a personal connect with the brand.
5. Video marketing explains everything
Like we said before, even a low-quality video with good content can make a lot of difference. A video that explains the product well holds higher potential to convert the viewing into a sale. If you are launching a product or a service, make sure you invest in a good explainer video. As many as 83% of businesses that put a video on their homepage found the video to be effective in converting views into sales.
6. Video has the power to engage the laziest buyers
Today, the attention span of our audience is lesser than that of a toddler’s. To acquire it and retain it is a daunting task. But, an interesting and crisp video can help boost engagement, build curiosity and pique the interest of even some of the laziest buyers. The modern audience wants to see the product in action, and a video is the preferred choice. Thus, it should also be your preferred choice to drive your content marketing plan. Target the eyes and the ears of the customer and your competitive advantage gets doubly powerful.
7. Video boosts social shares
Social networks are encouraging video content with their new features, obviously because they realise the power of having the necessary armour to advertise content in a trending format. With regard to social media, video marketers need to remember that users share emotions not facts. If a user finds a video interesting, they share it with their friends…it is not the facts that interest them but the quirky treatment that blends with solid content. Emotions obviously do not translate to ROI, but social shares can boost on-site traffic and you can take it from there.
This is what we did at 7ty7…the company celebrated its 16th anniversary late March 2018, and we made a video to ring in the celebrations. We got our employees to shake a leg to the ‘Happy’ song and uploaded it on YouTube and our Facebook page, and we received a fantastic response on both the social platforms