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5 Ways to Attract Sponsors for Your Event

December 4, 2017

There has been a constant increase in Event sponsorship across the world in last few years. According to reports, sponsorships in events have been increased from 60 billion to 62.1 billion by the end of 2017, an astonishing figure, isn't it? If you are hunting for sponsorship for your event, this may be a good time to reach out to your potential sponsors with the proposition that you make. In order to get a positive response, you need some expertise; these are few tips which you might consider for getting sponsors for events.

1. List out event's USP:
Before you approach your potential sponsors, examine your event and what your event has to offer. You need to come up with a list of reasons that make it special, coming out with its Unique Selling Points (USPs). You then ask yourself, ‘what’s in it for your sponsors?' You need to plan few aspects of your event keeping sponsors in mind. This would help you know your offerings better and create a winning sponsorship proposal.

2. Suited prospects for an event:
It is necessary to acknowledge that your event would not be appealing to every individual or company. With thorough research and evaluation of top potential sponsors, you will achieve the objectives that are aligning with your offerings. Detect the specific industries, demographics and verticals have factually been approachable to sponsorship offerings.

3. Craft a tailored proposal:
Keep your proposal custom made for all types of your audience that you aim to approach. The proposal that you put forward for sponsorship opportunity needs to be a complete package containing the answers to potential questions. Apart from that, it needs to be industry or company specific so that potential sponsors do not miss out on the relevancy of their sponsorship objectives.

4. Be flexible with your offerings:
Sponsorship for your event is not a one-way lane. You need to understand what your event sponsors want to achieve with their sponsorship. For that, you need to be flexible in integrating their prerequisites into your plans. The relationship between the planner and sponsor goes a long way when both of them are involved and are flexible working towards a clear objective.

5. Talk about ROI:
Your sponsorship proposal should present clear facts that would help potential sponsors know what is involved and what should they expect. By talking in terms of ROI and benefits in numbers; you would manage to put a right impact on them. Few tangible metrics that can be included in your pitching process are the number of event attendees and their profile, number of media and press coverage that they get, the total number of online and social media coverage that they got during and post event, number of promotional activities done pre-event, during the event, and post-event and other relevant stats.