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Ways to cultivate engagement experiences at events

Two words that should probably be instantly associated with the word ‘events’ are engaging and immersive. There is absolutely no point in creating an event that fails to offer an unforgettable experience. Anyone who...

Pamper your attendees in these SEVEN ways!

Attendee experience is the new event marketing battlefront. Many companies do not shy away from the fact that offering attendees an eventful experience at their events tops the list, especially in today’s scenario. Gon...

What is AI and how does it impact the event industry

What is Artificial Intelligence? Artificial Intelligence (AI) is the simulation of human intelligence processes by machines and computer systems. These processes include learning, reasoning and self-correction abilities....

The power and magic of videos to transform your attendees’ event experience

In the clutter of posts, photos, hashtags and GIFs in the social media jungle, videos have been ruling the roost with their innate quality to attract more viewer attention. Given the short attention span of viewers today...

Here’s how you create an impactful event proposal

Event industry has spread its wings exceedingly and grown exponentially in the last couple of decades. From larger-than-life events to small-scale occasions, everyone is happy to hire an established agency with industry ...

Five reasons you should give due importance to event staff clothing

This is probably a less-often discussed topic, but event staff clothing is quite crucial to an event’s success. Event staff works in various environments – the event can be large or small scale, indoor or outdoor, fu...

Six Ways to Personalize your Event Experience

Event personalisation and customizations are a good curtain-raiser to grab more attention from attendees around your event. New event techniques and tricks are becoming a part of every event, from budgeting to registrati...

Ways to capture perfect event memories

If your event is fruitful, there will be pictures all over social media even before you know it! Don’t let lacklustre images dull your potential attendees’ enthusiasm. Capturing a compelling picture for your event ca...

Best ways to calculate audience engagement at live events

What sets apart a good event from a great event? What is that one major factor that plays a vital role in rating the success of your event? In one of the previous blogs, we spoke about ways through which you can increase...

The last five stress-free steps to plan a fabulous event

We listed the first set of pointers that would help you create a fabulous event for your attendees. Well, but that’s not the complete story. In this second part of the article, we list things to take care of during and...

First five stress-free steps to plan a fabulous event

Planning an event…well, if that’s your bread and butter, the next few hundred words are for you to read. Although an event, when all setup and ready to be experienced, looks magical, a lot of hard work and meticulous...

7 tips to promote your venue on social media

The event venue business is one of the most profitable yet a mighty tricky business in the event industry today. It does not matter which type of venue (conference room, warehouses, ballrooms or even a stadium) you opera...

6 ways to build networking moments at events

Networking. Just thinking about it makes people nervous. Meeting someone new, shaking hands, pitching yourself or your concept, asking questions, all of this on constant repeat mode can be nerve-wracking and exhausting a...

Create professional videos in 5 easy steps

Social media marketing is heavily dependent on video content and the dependency is only increasing with each passing day. Videos are no doubt more engaging compared to posts or long-drawn articles. They prove to be more ...

Top 5 Team Building Activities For Event Planners

From being a student in school to a workaholic in the professional life, all of you must have heard “All work no play makes jack a dull boy” a zillion times. It is the first phrase that comes to our mind when we thin...

6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Events and merchandising have long gone hand-in-hand! Think of that concert tee you bought at a gig, the long sleeve garment you bought at your local 10k marathon, or the free T-shirt you get during the registration at a...

Ten tips to reduce event risk

Risks – sometimes you take them and walk past through them while some other times they surprise the hell out of you. The event industry can be quite prone to risks. There has been a fair share of risky events that have...

5 crucial steps you must follow while mentoring industry talent

What according to you is the reason behind a successful team? Is it hard work? Is it passion? Motivation, discipline, you name it; a lot of ingredients go into making a successful team. The real ingredient lies in the wi...

Trends that will influence the creative industry in 2019

It’s clear that 2019 is going to be a huge year for the creative industry! A recent report on 2019 event trends shows that events are far more effective for achieving business goals than ever before. The creative indus...

Use of push notifications on mobiles as an effective marketing tool

Smartphones have been a pivotal part of our daily lives for the longest time – yes, we are stating the obvious- and that trend doesn’t seem to change for quite some time to come. The relationship people have with the...

Four types of videos to be used at your next conference

An image may speak louder than a thousand words, but a moving image or a video is a million times more engaging when it comes to sourcing information. Be it experiential advertising, brand promotions or even live event c...

Pros and cons of crowdfunding your next event

“Crowdfunding” is a method of raising capital through the collective effort of friends, family, customers and individual investors from all around the world. It has become a popular way of financing projects when oth...

Event Planners’ Guide to Advanced Pricing Strategies

Where is the revenue of your event coming from? Majorly from ticket sales, isn’t it? Well, out with the questions and in with the answers. Yes, for 70% of event professionals ticket sales are the biggest source of reve...

Why Marketing & Customer Service Must Work Together on Social Media

Nothing represents your brand on the internet better than your social media presence. If you have a dedicated marketing team in place, you already know that social media is one of most cost-effective platforms for lead g...

The Ultimate Game Changer: The Power Of Storytelling In Events

Renowned author and story consultant Robert McKee famously stated: “Storytelling is the most powerful way to put ideas into the world today.” And this quote makes perfect sense considering the fact we live in an ever...

8 ways to drive media interest to your event

What publicity, good or bad, can do to the image/reputation/business of any company, start-up or a celebrity is something we all know. Similarly, publicity, a good one at that, can work wonders for an event, whether it i...

4 steps to follow while designing a perfect video marketing plan

A video creates twice the attraction and buzz towards an image and four times to the text posts. Video marketing in 2018 scored a whopping figure of 94% in terms of delivering impactful and effective communication at eve...

5 ways meetings are bringing a rapid change at events

Since inception, the only constant in the meetings industry is change. From technological advances to attendee experiences to overall ambience, planners are always looking forward to claiming that their attendees rub sho...

Making Six Types of Corporate Events Fun

'All work and no play makes Jack a dull boy' and that applies to business events too. Just because it is a conference or a business meet, it needs to be boring and predictable. A bit of imagination can make a corporate e...

5 technology tips every brand must follow to reach customers

The use of technology isn't a niche anymore. In the race to increase their reach and visibility to its customers, every brand is eyeing technology and social media tools for boosting their communication. Based on the st...

6 ways to make your events more welcoming for attendees

Events these days are extremely diverse in nature, in many ways. Right from the topics discussed, elements that adorn the venue to the crowd that shows up at these events. Most importantly, events have to be inclusive to...

3 steps to let your social media copy fuel your event’s communication

Social media as we all know has already established itself as the bigwig in digital advertising. From high-end brands to newly established businesses, every organization is willing to invest their time, money and manpowe...

5 tips for sparking emotional connections at events

The adage God lies in the details holds extremely true for the events industry. Those slogging and toiling in this market to create magical experiences for their audience have an OCD for details but make sure that it loo...

5 Ways to get Attendees to Travel to your Festival

However big and glamorous an event, if it is destination-specific then it is not quite easy to get the crowd to leave their respective cities and travel to the event venue. Ticket costs are coupled with travel and accomm...

3 major tips to keep your vendors happy and motivated

Events are all about creating memorable experiences for attendees through innumerable activities. To conduct these, you need vendors who possess the capability to bring your plan into action. As the saying goes – One r...

Four ways to use the social media tool and trigger event attendance

Whether your company is organizing 1 event every week or a mammoth event every 6 months, social media is creating a tornado in the events industry that you need to take note of. From Facebook and LinkedIn to Instagram an...

3 steps to master while preparing for peak season meetings

November, it’s that time of the year when event planners are leaving no stone unturned in converting prospective events into confirmed events. Just like the objects in your vehicle’s mirror may appear closer than you...

Tips on live streaming your event to offer a lovely experience

If not all us, most of us have live streamed an event or an occasion. We have all had fun while indulging in Facebook or Instagram live, haven’t we? And the simplest equipment to indulge in this activity is a tool we a...

10 important tips while creating an event budgeting checklist

It’s not about how much money you make, it’s about how you save it. Budgeting in event industry is one of the most challenging tasks while planning/executing an event. From last-minute additions to constant alteratio...

12 Clever Ways AV Can Transform Your Event Venue

Imagine this: There is a large empty venue right in front of you and two dozen ideas scrambling in your head about what you can do with that space. You envision the space in a certain a way but feel that the natural buil...

WHY and HOW the events industry must embrace personalisation

Personalisation of a service or customisation of a product are truly alluring factors for any consumer. And if something is wanted by a customer, mind you wanted not needed, brands will and must do all they can to person...

The knowhow of Event Season you must follow

It’s that time of the year when the season where majority of grand and life-sized events are on the verge of eventuating. From on-ground executions to last-minute changes to final touches, event companies are on their ...

How to Spread Influence to Build Event Attendance

Over the years, those dabbling in the event industry have realised that one of the most efficient strategies to promote events has been using influencers to spread the word about the event within their networks. In recen...

Event Management Apps – The secret to a smooth event experience

We live in a modernised world where the power of digital platforms has taken over the offline modes with regards to overall management of an event. Be it a big conference, a year-end sales meet, or just an agenda setting...

Tips on creating an event planning checklist that leads execution

Event planning – two words that encompass an ocean of things to take care of right from the pre-planning stage six months prior to the event until the event day, when unexpected last-minute changes are quite the expect...

3 major event marketing challenges and how to overcome them

A marketing plan, if planned to perfection, can bring a whole lot of wonders to your event. It is the marketing plan which hits the perfect needle related to your customers’ needs and aptly pulls the trigger to transfo...

Five ways to give events a brand personality on social media

Acting, especially method acting, is such a revered form, isn’t it? Someone sinking their teeth into the character and taking on the personality, fully and uninhibitedly, is such a treat to watch for the audience. Simi...

Dos and Don’ts of Attendee Comfort

The success of any event profoundly depends on your attendee’s experience during the event and one such department that surely tops the list is the seating arrangement for the attendees. Since old times, comfort at any...

Tools, Ideas and Tips for Virtual Meeting

While the human connection is extremely imperative as a part of communication, virtual meetings are the ‘IN’ trend for businesses nowadays. Well, not just to follow the trend, but virtual meetings are taking place o...

EU GDPR: Implications on Indian firms

Let us begin with the stark truth: DATA IS KING, but an even bigger and much more relevant truth is the need to protect this data and share it with only and strictly correct and reliable sources. It is of utmost importan...

Tips to ensure your event attendees’ safety and security

Today, there is no particular season to organise an event. Although the summer and winter months would be the more popular choices, where we see sprawling areas brimming with stalls and visitors, there are a select few e...

3 Simple Tricks to make your Exhibition Stand, Stand Tall

Ever wondered why exhibitions are still “in vogue”? In a world where technological innovations have swamped our minds with a muddle of options, what compels event organisers or companies to still opt for the traditio...

7 reasons why videos work wonders for your content marketing plan

Long-form articles, short blogs, listicles, GIFs are all good, but there is a reason why YouTube is the second most popular search engine. From the traditional mode of television commercials back in the 1960s, we have mo...

How Social Media Walls Create a Buzz at Events

Events are all about memorable moments and unforgettable experiences and the involvement of attendees or guests during the events acts as nothing but a huge add up to providing an extra boost to the communication. With ...

Unique and unusual event trends around the world

To stand out is one of the most significant and yet one of the hardest things to do. Or is it easy? Well only time has the answer to that. In today’s digital world, people are yearning consistently to one up their oppo...

Because a stellar event is what they deserve

Today, an event is all about creating an immersive experience for the visitors…leaving them with a WOW feeling. But, the public’s attention span is dwindling day-by-day and grabbing it and then going on to retain it ...

Top trends of 2018 to make your event top-notch

The marketing-selling duo is like a perfect lock and key combination; it is like wine and cheese – one incomplete without another. And, companies have realized the importance of investing in quality event marketing. It...

3 Incredible ways of using Influencer Marketing for your Events

From social awareness to leisure events to business meets, one major strategy that a lot of brands or companies proactively use these days is the utilisation of influencer marketing at your events. Influencer marketing i...

How will social media algorithm updates impact brands?

What are social media networks? Social networks are built to bring people closer together and increase interaction between them. One of the many ways social media platforms are booming is by connecting people by showcasi...

Top 4 trends in event technology to explore in 2018

Today, an event is all about creating an immersive experience for the visitors…leaving them with a WOW feeling. But, the public’s attention span is dwindling day-by-day and grabbing it and then going on to retain it ...

Project Management for Event Planners

Event planning clubbed with project management can be a difficult task, altogether. While project management is a process well defined and flows from one step to the next in a methodical manner. Event management on the o...

How to Use Data to Expand Your Event to New Markets

The core foundation for running a successful event comes with the collection of incredible amount of data. The challenge though lies in transforming this data into valuable insights. How to use this data to expand your e...

5 Ways to Ensure Event Engagement

Event management is an exhilarating and fast paced industry growing prodigiously; it’s passionately driven by enthusiastic people. We know the amount of effort that goes into arranging an event. This bustling industry ...

Five Ways to Host a Perfect Business Meeting

In the professional world, a business meet sets up your journey towards executing your company’s ideas with finesse and effectiveness. The big question though lies in the engagement of the attendees. How can we make th...

Tips to Manage On-site Event Registration like a Pro

It’s 2018 and there are various products and systems that are made available to assist you to manage your on-site registration for the event like a Pro. The best thing about such technology is that you have a track of ...

Web Design Trends That Event Managers Should Know

In recent time, it is a challenge to keep up with the design of your current website. Now, the reason behind this can be either if you are low on budget or just shortage of time. However, a good online presence is crucia...

Great Content Marketing ideas to benefit your Event

Generating a strong content marketing campaign for your event is a critical step on the way to safeguarding a sell-out. An event campaign is as unpredictable as it is exciting. Schedule changes are frequent in the lead-u...

Why Pre-Event Content Marketing is highly important?

Every event professional knows that the people who are attending an event are excited to see and know what's in treat for them. As event planners, we can help to build up the same excitement with appropriate and strategi...

4 Easy and Powerful Ways to Promote Your Fundraiser

Fundraising events are very common and famous as it collects a huge amount of money for a particular organization but at the very same moment fundraisers are costly and very time-consuming. The success of any fundraiser ...

5 Essential Time-saving Hacks for Event Professionals

Despite all the technological advances we have had over the past century, nobody has found the simplest way to extend the number of hours in a day, nor have they discovered the way to freeze time once you’re on a quick...

5 Free Ways to Market Your Event Planning Business

When most event planners think about promoting their event business, they think about costly advertising they can’t afford. The goal of selling is to extend whole recognition. Prospective shoppers tend to get services...

5 Essential Items to have for Successful Conferences

With time events and corporate conferences are rapidly gaining popularity and are becoming conventional in the world of professionals. Studies show that the presence of events and conventions shows a rapid increase in th...

6 tips to Plan a perfect New Year’s Eve?

It’s that time of the year yet again, where you send a holiday card to your loved ones, and get into the spirit of joy and happiness. You would obviously love to have a crazy party instead of heading towards 2018 will ...

Top 5 Audience Segments for Hyper-Targeted Event Marketing

Like Michael J Croft defines Market Segmentation as, “The idea of dividing a market up into homogeneous segments and targeting each with a distinct product and/or message, is now at the heart of marketing theory” –...

Top 5 Latest Technology Trends for your next Event

There is no shame in admitting that you are a tech-savvy, but don't you think that trends in the events have become monotonous? As an event host, don't you feel that your attendees are at the event are wowed enough? If y...

5 Ways to Attract Sponsors for Your Event

There has been a constant increase in Event sponsorship across the world in last few years. According to reports, sponsorships in events have been increased from 60 billion to 62.1 billion by the end of 2017, an astonish...

Audiovisual Trends to Attract Event Attendees

From years audio-visual has created a memorable experience for all age groups. With mundane audiovisual services, the event that you are hosting might go missing. But how do you plan to add-in AV without harming your bud...

6 Tips to Choose an Efficient Event Vendor

Like Winston Churchill quoted, “Plans are of little importance, but planning is essential", this is very much applicable for event planners too. They usually have a large network which contains vendors and suppliers in...

How to make post event survey?

Winston Churchill once said, “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” –And if you are an ev...

Easy Guide to Event Planning

Whether you're a newbie as an event planner or in the event management field, or just thinking about a career in the field, it all comes to making decisions or finding the best ways to do things. You won't have years of ...

How to Write an Event Planning Proposal?

When organizations and companies look for an event company, they often release a Request for Proposal (RFP) which is a formal document. This document contains the general description or the plan showing the essential nee...

Ways to Lure Event Attendees to Exhibition Booths

Are you still not sure how to get the delegates visiting the booths at an exhibition? Well, you literally physically can’t drag them around, right? Exhibitors need to engage the event attendees more and create a bette...

Chatbots: A great strategy for Digital Marketing

Marketing on the internet is regularly growing with the foundation of innovative and disruptive technology. Now, this technology is the latest trend that is booming in the industry and has captured the attention of marke...

5 Tips to boost up Cost-Saving Strategies for Events

Like the former American President Benjamin Franklin quotes, “A penny saved is a penny earned” – and just like that we all need to focus on saving our costs. So, do you want to learn how to minimize your budget for...

Event Planner’s Guide to Experiential Marketing

Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – And experiential marketing gives the audience the feel of the brand lik...

Technological Trends That Are Taking The Event Industry By Storm

Events as many of us know are a medium to create larger than life experiences. This industry has developed in numbers at lightning speed. With this growth comes a need for technology that helps brands create widespread b...

6 Ways to Impress Event Attendees

Like Michael Sheen quotes, “If someone has an ability to impress an audience there's a tendency to be tempted into doing just that.” – And when it comes to pleasing the people attending the event, the event planner...